![]() in 2021, reaching over 75 million in-store consumers monthly, including 2.5 million on a daily basis. Cooler Screens will expand its platform into 2,500 Walgreens stores across the U.S. 'Through the power of Microsoft Azure, companies like Cooler Screens are meeting this important need by bringing immersive digital experience to brick and mortar stores.'Ĭooler Screens are currently located in more than 50 Walgreens locations. 'Retailers today are looking to use digital technology to transform their businesses and redefine the shopping experience for customers,' said Satya Nadella, CEO, Microsoft. 'We are changing the way consumers shop for the better, and this collaboration not only gives us the capabilities to implement our strategy but also gives us immediate massive scale.' 'We are thrilled to collaborate with an industry leader like Microsoft to drive innovation in retail and build the largest in-store digital media platform in the world,' said Greg Wasson, co-founder and chairman of Cooler Screens. The solution uses 'identity-blind' data from consumer interactions, combined with external data like weather to deliver more personalized experiences. The companies will also explore additional integration opportunities to deliver enhanced experiences to customers.Ĭooler Screens' retail technology replaces traditional cooler doors with IoT enabled, high-resolution smart screens which use sensors both outside and inside of the coolers to track inventory and product placing. Through the collaboration, Cooler Screens will work with Microsoft to scale the delivery of its immersive digital media and merchandising platform hosted on Microsoft Azure to retailers and product brands. ![]() announced a multi-year collaboration focused on bringing an immersive digital experience to brick-and-mortar retail environments. "Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into our retail stores while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates and brands."Ĭooler Screens' advertising platform enables a multi-retailer nationwide network that already reaches 90+ million viewers monthly in stores and is projected to reach more than 200 million per month in early 2024.īy leveraging Cooler Screens' IoT-enabled advertising and analytics platform, brands can engage with this scaled audience to inspire and engage consumers in brick-and-mortar stores.The press release below was updated to clarify Cooler Screens' current partnership with Walgreens.Ĭooler Screens and Microsoft Corp. "We're excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store," Cara Pratt, senior vice president at Kroger Precision Marketing, said in the release. The screens help customers make better informed decisions based on their perferneces, diets, health needs, budgets and lifestyles, and it can help brands reach and inspire consumers at their points of destination. The tech effort comes after a successful three-year pilot initiative with a goal of boosting in-store consumer experiences via interactive media and digital merchandising, according to a press release. Kroger is deploying digital smart screens from Cooler Screens in 500 of its U.S.
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